Coming soon to a
big-box store near you!

SPEEDTAC

Everyday carry knife owners are a proud, demanding bunch that take pride in the knives they carry and customize them to align with their unique personalities.  Professional contractors need knives that are easily changeable, can withstand anything, and are comfortable and lightweight.

I led Speedtac through the complete design process from initial research through design and branding and finally launch.  This hybrid knife will make everyone, from the weekend warriors to the every day carriers, demand more from their knives.

design and help launch a disruptive hybrid utility knife to shake-up the stale tool industry

DEVELOPMENT PROCESS

Utility Knife Development Process

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QuickDraw Silhouette Digicamo

Blade Options for Speedtac Quickdraw XLR

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Design Development

Knife design before and after

Sketches of knife concepts

concept sketch of final design

Concept render in Illustrator

Speedtac Tribal Texture Concept 1

Speedtac Tribal Concept 2

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Knife foam models

Foam model of knife

Knife Handle CAD Surfacing

Tribal Handle Complex SolidWorks Surfacing

Handle Assembly in CAD

Utility Knife Competitive Analysis

BRANDING + VISUAL LANGUAGE DEVELOPMENT

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Hand-mockup

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Speedtac Tech Concept Mockup on Laptop

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LAUNCH MARKETING MATERIALS + RENDERINGS

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Speedtac Advertising Sell Sheets

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Magazine Advertisement Speedtac Quickdraw XLR

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