KILL CLIFF

Kill Cliff needed new packaging to help them transition into a new market segment.  I designed new packaging for their four and twelve-can boxes and created content for their protein bar launch.

I currently support various marketing campaigns by providing creative direction and creating 2D and 3D content (advertising imagery, packaging, in-store displays, product models, etc.) used across all of their marketing materials.

ELEVATE KILL CLIFF’S IMAGERY TO BE AS BAD ASS AS THEIR NUTRITIONAL PRODUCTS

DEVELOPMENT PROCESS

Kill Cliff Development Process

Kill Cliff Bars with Ingredients

Kill Cliff Bars with Ingredients

Kill Cliff Protien Bar Flavors

Kill Cliff Chocolate Chip Protein Bar

Kill Cliff Caramel Protein Bar

Kill Cliff Strawberry Protein Bar

Kill Cliff Mocha Protein Bar

Kill-Cliff-Group-Shot2

Kill-Cliff-Group-Shot

4-PACK ARTWORK REDESIGN

Kill-Cliff-4-Pack-Artwork

Kill-Cliff-4-Pack-Group-Rendering

12-PACK ARTWORK CREATION

12Pack-Artwork

Kill Cliff 12-Pack Rendering

IN-STORE + TRADE-SHOW PRESENCE

Kill Cliff In-Store Display Panels

Kill Cliff In-Store Display

Kill-Cliff-Booth-Rendering

Kill-Cliff-Booth-Render

MODELING DEVELOPMENT

I created complex 3D computer models for each Kill Cliff product and ran liquid simulations to create realistic splashes and condensation.  I then added artwork, lighting, materials and finishes to the models to create realistic renderings for promotional materials and additional marketing support.

Kill Cliff Protein Bar CAD Model

Kill Cliff Recovery Drink CAD Model

Kill Cliff Splash Rendering

Kill-Cliff-Can-Condensation

MODELING

DA-Condensation-Render

FINAL RENDERING

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